Art Director & Creative Strategist

I’ve got both the strategy and creativity to bring your project or brand to life.

A young woman with long black hair, wearing glasses and a red beanie, smiling at the camera. The background is dimly lit with pink and purple lighting.

Art Director & Creative Strategist

Adobe Creative Suite, Social Media Strategy & New Tools | Campaigns & Brand Identity
Open to Remote / Hybrid | Willing to Relocate

I’m an Art Director, Creative Strategist, and Graphic Designer with nearly a decade of experience shaping brands through clean typography, custom illustration, and cohesive campaign design.

I’m experienced in guiding projects from initial mood boards to final print production, retail environmental graphics, and digital rollouts. I’m dedicated to crafting thoughtful visual creative
for modern outdoor, wellness, and lifestyle spaces.

Right now, I'm focused on partnering with coffee, culture, and outdoor brands that aren't afraid
to push boundaries and connect deeply with their community.

See more of my work here
Get in touch via email
Follow along on Instagram or connect on LinkedIn

The Strategy Part

I remain able to manage multiple projects at any given time with different functions, features, and deliverables. I’m able to communicate with clients, stakeholders, and internal teams to ensure deliverables are completed on time.

I’m not afraid of a leadership role. I can step in and delegate tasks to team members to eliminate any confusion and run things more effectively.

A dark green hoodie with the words 'Out of Office' written in gold, bold, cursive font on the front.
Yellow T-shirt with brown text that says 'cool people drink coffee'.

The Creative Part

My brain lives in the Adobe Creative Cloud, digital illustration, and typography, but I'm also totally comfortable leveraging new tools to speed up some of the boring stuff. Why spend time on things that don’t contribute much to my work or the overall project when something else can handle that?

I’d rather spend my time collaborating with
others to create something amazing!

Phone case with a pattern of colorful dice, stars, and hearts on a black background.
Brown T-shirt with a graphic of a coffee cup and the text "life happens. iced coffee helps."
Green sweatshirt with bold beige text that says "stay wild" on the front.

The Social Part

I don’t just post to post. I look at the data to figure out what hooks people, matches the aesthetic, and drives actual growth.

I’m currently restructuring my personal art and Instagram to drive greater growth. I pivoted after diving into some trend reports, cultural shifts, and other data, but I don’t let the numbers control everything. I believe there’s some magic in letting creativity show through to stand out in the crowd.

A teal-colored sweatshirt with the text 'it's cool to care about the planet' in yellow-green font.
A tote bag with a yellow background and a pattern of light yellow flowers, featuring black handles.
Beige baseball cap with a brown peace sign symbol embroidered on the front.

Creative & Art Direction

Art Direction
Lead the visual evolution of comprehensive
brand campaigns from concept to execution.

Creative Direction
Oversee high-level creative vision and define overarching campaign narratives.

Mood Boarding & Concepting
Curate visual inspiration, color palettes,
and stylistic direction for new projects.

Brand Identity & Systems
Design cohesive visual frameworks,
guidelines, and brand transformations.

Campaign Development
Concept and launch omni-channel
campaigns that drive audience action.

Typography & Lettering
Create specialized typography systems
and original hand-lettered designs.

Character Development
Design original illustrated characters
and translate them into brand assets.

Visual Merchandising
Style and direct creative layouts for
catalogs and retail assets.

Social Media & Digital Strategy

Social Media Strategy
Architect content plans that target specific demographics and increase engagement.

Audience Growth & Analytics
Monitor digital performance metrics
and leverage data to scale web traffic.

Digital Rollouts
Execute coordinated launches across
digital, web, and social touchpoints.

Content Creation
Design platform-specific graphics,
motion elements, and promotional media.

E-commerce Management
Operate independent storefronts,
optimization pipelines, and digital listings.

Trend Forecasting
Stay up-to-date on pop culture trends and events
to identify and translate cultural aesthetics,
movements, and current trends into commercial design that speak to large audiences.

Operational & Collaboration

Cross-Functional Collaboration
Partner with stakeholders, external vendors,
and internal teams to work through and
complete projects.

Creative Workflow Management
Structure end-to-end production pipelines
from initial brief to final delivery.

Project Management Tools
Utilize Workfront, Asana, and other project management software to keep all of the
moving parts running smoothly and on time.

Creative Proofing & Review
Manage collaborative feedback and
approval cycles using tools like ZiFlow.

Rigorous Deadline Management
Balance unique brand identities for multiple simultaneous projects under tight turnarounds.

Freelance Client Management
Handle independent client relationships, creative briefs, and custom merchandise partnerships.

Experiential Marketing Support
Collaborate on physical marketing assets, including event collateral and live mascot development.

Stakeholder Alignment
Translate complex corporate business objectives
into clear, high-impact creative solutions.

New designs in the shop now!

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New designs in the shop now! *

Shop New Designs Now

More Portfolio Highlights

  • Two phone cases with colorful designs and text, one with skulls on a green background and the other with multicolored words like 'sad,' 'songs,' and 'coffee' on a black background.

    CASETiFY Collection

    This was the collection I created with CASETiFY. The collection consisted of phone cases and tech cases.

  • Two smartphones displaying social media posts about financial topics, including money and credit management, with one showing a notepad, cash, and a calculator.

    That's Money Social Graphics

    Social media graphics for Veridian Credit Union’s sub-brand, That’s Money targeted to Gen Z and Millennial viewers. The goal is to create stop-the-scroll content.

  • Green baseball cap with pink text that reads 'No GODS NO MASTERS' on the front.

    No Gods No Masters Typography Desig for Garbage

    Typography design for the band, Garbage. Featured on their merch in 2021/2022.

  • Young woman with medium skin tone, black hair, and casual clothing standing against a plain background.

    27 Club by MGK Hoodie Graphics

    Designed some graphics for a women’s cropped hoodie for MGK’s coffee shop, 27 Club.

  • A dark gray baseball cap with an embroidered design of a gray circle, pink heart-shaped sunglasses, and the text "SAD BUT RAD" in pink above the circle.

    Licensed Design for Wicked Clothes

    My original illustrations are available for licensing. This design was licensed to Wicked Clothes.

  • Gray T-shirt with pink text that reads 'Planned Parenthood is more popular than Congress' surrounded by small pink megaphone icons and dots.

    PPAI: More Popular Than Congress Shirt

    This was a shirt I designed for Planned Parenthood Advocates of Iowa fundraiser.

  • A birthday party invitation for Penny’s Adventures featuring cartoon animals wearing party hats, celebrating with a cake, balloons, and party decorations.

    Penny's Adventures Children's Book

    Children’s book with character design by me. Written by copywriter. Pages illustrated by me and other designer. Lead the overall direction in collaboration with the PR team.

  • Open children's book with colorful illustrations of anthropomorphic animals, including raccoon and fox, standing in front of houses, with dialogue and narration in speech bubbles.

    Penny's Adventure Children's Book

    Children’s book with character design by me. Written by copywriter. Pages illustrated by me and other designer. Lead the overall direction in collaboration with the PR team.

  • A stack of event programs for the Gallagher Bluedorn University of Northern Iowa with images of performers on stage, including a man playing guitar and singing, and a group of children in costumes.

    Gallagher Bluedorn Seasonal Programs

    Assisted with the design and typesetting of the seasonal programs for shows at the Gallagher Bluedorn Theater at The University of Northern Iowa.

  • Light gray T-shirt with graphic of a cup of coffee and the words "You Need Coffee" on the front.

    You Need An Iced Coffee Tee

    T-shirt design that I illustrated and is available in my Threadless shop. Available on a variety of items such as tees, wall art, tote bag, and more.

  • Dark green hoodie with the words "Out of Office" written in bold, tan-colored script across the front.

    Out of Office Pullover Hoodie

    Description goes here
  • Gray sweatshirt featuring a cartoon duck with a fish in its beak, sitting on water.

    Loon Crewneck Sweatshirt

    A cute and cozy design featuring a loon, a fish, and some water. Hand drawn by me. Available on a variety of products in my shops.

  • Green sweatshirt with the word "Don't" and a cartoon bug illustration on it.

    Don't Bug Me Crewneck Sweatshirt

    Hand-illustrated design from my shops. Features a colorful beetle and a vintage-inspired font that says “Don’t Bug Me!”

  • Green baseball cap with white embroidered text reading "Iced Coffee Is a Magical Thing"

    Iced Coffee is a Magical Thing Green Baseball Hat

    Typography design that says “Iced coffee is a magical thing” in a retro-style font on a green baseball hat. Available in my Threadless shop.

  • Phone case with a black background featuring colorful dice and heart shapes in yellow, orange, green, pink, and white.

    Dice Pattern Phone Case

    Dice pattern design on a black background. Inspired by arcade carpets. Design by me and available on phone cases and more in my Threadless shop.

  • Pink T-shirt with a cartoon loon holding a fish in its beak and the text 'LEAVE ME A LOON!' above it.

    Leave Me A Loon! Tee

    Leave Me A Loon! tee design by me on a pink tee available in my Threadless shop.

  • A tote bag with yellow and beige floral pattern and black handles.

    Muted Floral Pattern Tote Bag in Green

    Muted floral pattern design by me on a tote bag in my Threadless shop.

  • A white T-shirt featuring a pink tiger jumping with green stars around it and the text 'stay wild' in orange.

    Stay Wild T-Shirt Design

    Stay Wild t-shirt design featuring a hand-drawn tiger illustration in vibrant colors. Available on tees and more in my Threadless shop.

  • Yellow T-shirt with bold black text reading "cool people drink coffee".

    Cool People Drink Coffee

    Cool People Drink Coffee t-shirt design featuring a retro typography in vibrant colors. Available on tees and more in my Threadless shop.

Let’s Work Together

Have a project that needs a little creative assistance or a role that needs some serious design muscle?

Drop your details here and let’s talk strategy, aesthetics, or our favorite alternative bands.

I respond within 24 to 48 business hours.